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12th annual Rough

12th annual Rough Notes marketing agency of the year contestThe Rough Notes Marketing Agency of the Year for 2000 will be chosen this month from the 11 agencies featured in last year's cover stories.
Channel Marketing

Channel MarketingMarketing has run amok! In case you haven't noticed, you're being bombarded night and day-at work.
News briefs

News briefs/directmag.com - includes multiple articlesA PENNSYLVANIA COMPANY has agreed to refund money to consumers whose credit cards it allegedly charged without authorization, according to the Pennsylvania Attorney General's Office.
Marketing materials

Marketing materials and malpractice exposure: advertise what you're qualified to do, not moreCARELESS ADVERTISING ASSERTIONS can lead to lawsuits. When a plaintiff's lawyer evaluates a potential accounting malpractice claim, he or she typically will examine all of the advertising materials the CPA provided to the client.
The secret's out

The secret's out: the one marketing rule you absolutely must know for the new millenium - relationship marketing - includes related articles on marketing ideas and marketing techniques of industry giants - Cover StoryWant to grow your small company with the brilliance of a marketer from Mensa? Want a business-building strategy that would have Bill Gates groveling at your feet?

How tragedy damages a brand - marketing - child murder victims wearing shirts with Vodafone logo It has been impossible to escape the Vodafone logo for the past three weeks. It has stared at us from countless front pages and endless news bulletins.

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Franchising reproductive health services Clinic franchising occurs when service delivery points contribute equity and resources of their own in exchange for the right to offer a defined set of health services of a franchiser for a perceived market advantage or to pursue a common social mission.

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Congratulations Universal Insurance Services: 1999 Marketing Agency of the Year The readers of Rough Notes have named Universal Insurance Services (UIS) of Grand Rapids, Michigan, the 1999 Marketing Agency of the Year.

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New federal guidelines could shift Rx marketing - News - Health and Human Services guidelines - prescription drugs WASHINGTON -- Health and Human Services inspector general Janet Rehnquist is warning pharmaceutical makers they must drop an array of widely used marketing.

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Focus on police-community relations: marketing available police services the MAPS program - related article: case example of emergency police assistance marketing Police departments typically do not think of using marketing concepts when trying to improve their image. In the past, for-profit companies and corporations have used marketing techniques to increase customer satisfaction.

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