CARELESS ADVERTISING ASSERTIONS can lead to lawsuits. When a plaintiff's lawyer evaluates a potential accounting malpractice claim, he or she typically will examine all of the advertising materials the CPA provided to the client.
Clinic franchising occurs when service delivery points contribute equity and resources of their own in exchange for the right to offer a defined set of health services of a franchiser for a perceived market advantage or to pursue a common social mission.
Police departments typically do not think of using marketing concepts when trying to improve their image. In the past, for-profit companies and corporations have used marketing techniques to increase customer satisfaction.