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12th annual Rough

12th annual Rough Notes marketing agency of the year contestThe Rough Notes Marketing Agency of the Year for 2000 will be chosen this month from the 11 agencies featured in last year's cover stories.
Channel Marketing

Channel MarketingMarketing has run amok! In case you haven't noticed, you're being bombarded night and day-at work.
News briefs

News briefs/directmag.com - includes multiple articlesA PENNSYLVANIA COMPANY has agreed to refund money to consumers whose credit cards it allegedly charged without authorization, according to the Pennsylvania Attorney General's Office.
Marketing materials

Marketing materials and malpractice exposure: advertise what you're qualified to do, not moreCARELESS ADVERTISING ASSERTIONS can lead to lawsuits. When a plaintiff's lawyer evaluates a potential accounting malpractice claim, he or she typically will examine all of the advertising materials the CPA provided to the client.
The secret's out

The secret's out: the one marketing rule you absolutely must know for the new millenium - relationship marketing - includes related articles on marketing ideas and marketing techniques of industry giants - Cover StoryWant to grow your small company with the brilliance of a marketer from Mensa? Want a business-building strategy that would have Bill Gates groveling at your feet?

Intel Unveils Viiv, New Brand Aimed at Consumers ntel Corp. on Wednesday took the wraps off plans for a new kind of personal computer aimed squarely at the digital living room that will use what the world's largest semiconductor maker has dubbed Viiv technology.

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Energy efficiency and the new green marketing: green marketing needs to be recalibrated to meet emerging grassroots demands for fuel and energy efficiency - Column Last spring, the Wall Street Journal reported that "green marketing" was losing its appeal in the United States) After a decade of designing promotional messages and products to meet consumers' environmental sensibilities,

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Can Web Cure Drug Marketing Ills? PHARMACEUTICAL COMPANIES are taking flak on several fronts for the direct-to-consumer (DTC) advertising they've been doing for the last several years.

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Merck-Medco Prescribes Coverage, Targets Pros, Consumers in 1st Ads - marketing strategy Merck-Medco, Merck's pharmaceutical care division, will break the first part of a round of trade and consumer print ads this week touting cost-effectiveness and convenience.

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Give it a go: a "hands-on" approach to marketing your product could be just the thing to win customers PERSONAL EXPERIENCE IS THE BEST teacher--at least that's the driving principle behind the new wave of "experiential marketing."

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