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12th annual Rough

The Rough Notes Marketing Agency of the Year for 2000 will be chosen this month from the 11 agencies featured in last year's cover stories.

Channel Marketing

Marketing has run amok! In case you haven't noticed, you're being bombarded night and day-at work.

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A PENNSYLVANIA COMPANY has agreed to refund money to consumers whose credit cards it allegedly charged without authorization, according to the Pennsylvania Attorney General's Office.

Marketing materials

CARELESS ADVERTISING ASSERTIONS can lead to lawsuits. When a plaintiff's lawyer evaluates a potential accounting malpractice claim, he or she typically will examine all of the advertising materials the CPA provided to the client.

The secret's out

Want to grow your small company with the brilliance of a marketer from Mensa? Want a business-building strategy that would have Bill Gates groveling at your feet?

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eBay for NewbiesGetting the Help that You Need - What exactly is a mentor for eBay? Well, they come in a lot of different forms, and there are several things that a mentor can do for you.

Is This Outdated Approach Costing You Sales - Businesses grow on purpose lot luck or by chance.

Things You Will Learn About Info Products From BRInfo Products Made Easy - The online course "Info Products Made Easy" can help you identify how to make your product stand out, what to avoid during the process, and how to launch your product successfully.

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Marketing

Our marketing news covers the latest trends in the marketing profession including innovations and scoops in marketing communications, marketing strategies, and technology.

16th ANNUAL ROUGH NOTES: MARKETING AGENCY OF THE YEAR CANDIDATES

One of the agencies featured in a Rough Notes cover story during 2004 will be chosen Marketing Agency of the Year. The agency principals of the winning firm will be presented with the award at a dinner held in their honor in early 2005.

Marketing agency targets Central Coast vintners

Terra Communications, Inc. is a new company that's taking a new tack in winery marketing. Conceived in 2001, the company was incorporated after a three-year gestation in July 2004, and now has offices in Santa Cruz and San Luis Obispo counties.

Congratulations to The Rutherfoord Companies Roanoke, Virginia

The Rutherfoord Companies, which grew from $7.3 million in revenues in 1994 to $31.3 million in 2003, is the 2004 Rough Notes Agency of the Year. Rutherfoord has 225 employees and operates two offices in Virginia.

Team players: get more wins—and more sales

WANT TO PAY a marketing team only for results? Then get an affiliate program in place, and invite internet-savvy marketers to promote your business for no upfront cost.

Don't let referrals define your agency's marketing plan

I've read with interest the comments by Rough Notes' columnists Roger Sitkins and Michael Jans concerning the importance of obtaining business by referrals.