CARELESS ADVERTISING ASSERTIONS can lead to lawsuits. When a plaintiff's lawyer evaluates a potential accounting malpractice claim, he or she typically will examine all of the advertising materials the CPA provided to the client.
One of the agencies featured in a Rough Notes cover
story during 2004 will be chosen Marketing Agency of
the Year. The agency principals of the winning firm
will be presented with the award at a dinner held in
their honor in early 2005.
Terra Communications, Inc. is a new company that's taking a new tack in winery marketing. Conceived in 2001, the company was incorporated after a three-year gestation in July 2004, and now has offices in Santa Cruz and San Luis Obispo counties.
The Rutherfoord Companies, which grew from $7.3 million in revenues in 1994 to $31.3 million in 2003, is the 2004 Rough Notes Agency of the Year. Rutherfoord has 225 employees and operates two offices in Virginia.